Sampled from 4 of MyWay+'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CC1C2C bg
#D33B49
#54242C accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 12.7 words on average (longest 17), 67% speak to "you".
MyWay+ is the Transport Canberra ticketing system that puts public transport services in one place, so you can choose what works best for you. The MyWay+ App is an all-in-one transit app that lets you pay your fare, get directions, use map navigation, find bus and light rail schedules, and manage your MyWay+ account. MyWay+ gets you there, your way, simply. Download the MyWay+ App and start Travelling. - Personalised plans - plan your journey and travel the way you prefer. - Real time information - View real time stop arrival times, accessibility and crowdedness information, and service updates. - Choose your favourites - Favourite trips and services and receive relevant notifications to inform your travel planning. - Easy top ups - Access to account management features on the go and receive notifications when your account is low. - Easy boarding - Use the quick-to-access MyWay+ QR co…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are MyWay+'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyWay+ runs a dark set where the background shifts from screenshot to screenshot (first shot #CC1C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #54242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.