Sampled from 4 of Insights for AdMob: Stats's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#94B4FC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Control Your AdMob Earnings Like Never Before! Get real-time insights and track your earnings directly from your home screen with customizable, ad-free widgets Add beautiful widgets to your iPhone, iPad, or Mac to track your ad revenue in real-time. Whether you're a developer or app creator, this app provides everything you need to monitor your AdMob performance at a glance. Key Features: • Daily, Weekly, and Monthly Revenue • Charts • Specific app earnings • eCPM, Impressions, and Clicks • Support more than 150 currencies Note: Widgets are also available on Apple Silicon MacBooks. Terms of Service: https://sites.google.com/view/admob-insights-privacy/privacy Privacy Policy: https://sites.google.com/view/admob-insights-terms
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Insights for AdMob: Stats's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Insights for AdMob: Stats runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94B4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.