Sampled from 6 of Instamart: Groceries & more's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0454FC bg
#276BFC
#043C84 accent
#FFFFFF text
With Instamart, get groceries & more insta delivered to your doorstep!* Order Groceries, Vegetables, Dairy, Kitchen essentials, Electronics, Beauty products, Home decor, Milk delivery etc. right to your door. Shop from over 30,000+ products from the best grocery shopping app. - High-quality groceries, fruits and vegetable delivery - Amul Milk, curd, bread, butter, eggs, cheese, paneer etc. on groceries delivery app - Ferrero Rocher Chocolates, Pringles chips, Karachi Bakery biscuits, Cadbury chocolates - Soft drinks, Bisleri water, snacks, ice, ice cream etc via Instamart Grocery Delivery App - Atta, rice, pulses, cooking oil, spices, noodles & more groceries - Personal care products, detergents, cleaning supplies - Baby care, diapers, baby food essentials & other groceries - Pet food, pet necessities & more on the app - Everyday electronics like chargers, bulbs, batteries - Kitchen ga…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Instamart: Groceries & more's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Instamart: Groceries & more runs a dark set with one background colour (#0454FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #043C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.