Sampled from 4 of Brooklyn Donuts's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C2414 bg
#574234
#FCBC1C accent
#FFFFFF text
Born Down Under. Brooklyn Inspired. Brooklyn Donut & Coffee Co. brings the dream of an authentic New York donut experience to Australia. Enjoy pillowy-soft donuts made fresh in-store every day, generously filled with premium ingredients including our house-made jams, rich real hot chocolates, ethically sourced specialty-grade coffee, and indulgent handcrafted frappes. Paired with upbeat, friendly service that's dedicated to making your day a little happier, every visit to Brooklyn Donut & Coffee Co. truly Tastes Like Happy. Sweet rewards await: Free Small Coffee or Original Glaze Donut when you sign up Buy 5 drinks, get your 6th free Free Donut on your birthday — a minimum annual spend of $20 is required to qualify Earn Donut Dollars Unlock exclusive app-only offers, rewards, and promotions Terms & Conditions apply. See the Brooklyn Donut & Coffee Co. app or our website for full d…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Brooklyn Donuts's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Brooklyn Donuts runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #3C2414) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCBC1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.