Sampled from 6 of Italian Exhibition Group's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#8C2424 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Italian Exhibition Group organizza fiere, eventi e congressi in Italia e nel mondo da oltre 70 anni, offrendo a partner nazionali e internazionali opportunità di business e networking. All’interno dell’app hai un’unica esperienza digitale per vivere al meglio ogni manifestazione, prima e durante l’evento: accedi velocemente al tuo badge digitale, scopri i cataloghi espositori e prodotti, pianifica la tua visita con il programma eventi e la tua agenda personale, utilizza la mappa interattiva per orientarti, salva i tuoi preferiti e resta sempre aggiornato sulle novità on-site grazie alle notifiche push. L’app riunisce le esperienze digitali delle principali manifestazioni Italian Exhibition Group, per vivere al meglio l’evento di tuo interesse, tra cui BEX-Beyond Exploration Expo, Enada, IBE-Intermobility Future Ways, MIR-Multimedia Integration Expo, Pescare Show, SSEC-Storage & Solar …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Italian Exhibition Group's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Italian Exhibition Group runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C2424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.