Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NubCal: AI Calorie Counter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#44AC74 bg
#3B9766
#2C4C04 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
NubCal: AI-Powered Calorie Tracker Track your calories effortlessly with NubCal, the smart calorie-tracking app that uses AI to analyze your meals from photos. Just snap a picture of your food, and NubCal will instantly identify ingredients, estimate calories, and provide detailed nutrition insights. - AI-Powered Food Recognition – Simply take a photo to log your meal. - Accurate Calorie & Nutrient Analysis – Get precise breakdowns of calories, proteins, fats, and carbs. - Personalized Health Insights – Tailored recommendations based on your diet and goals. - Meal History & Analytics – Track your progress over time with intuitive charts. Start your journey towards smarter eating and better health with NubCal today! Terms of Use: https://nubcal.com/legal/terms-of-service Privacy Policy: https://nubcal.com/legal/privacy-policy If you have any questions, please contact us at this em…
App details
What you can learn from NubCal: AI Calorie Counter
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are NubCal: AI Calorie Counter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NubCal: AI Calorie Counter runs a light set with one background colour (#44AC74) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C4C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.