Sampled from 5 of Clinikally Skin & Haircare App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6C44B4 accent
#111111 text
Clinikally is a digital platform for skin, hair, and wellness care. The app combines an e-commerce marketplace with professional dermatological expertise. You can buy daily essentials, shop by active ingredients, or get expert medical guidance for your skin and hair concerns. ⁍ Explore and Shop Our platform allows you to find products through a personalized shopping experience: ‣ Shop by Concern: Browse solutions for Acne, Pigmentation, Hair Fall, Dullness, and Dandruff. ‣ Shop by Skin Type: Whether you have Oily, Dry, Sensitive, Combination, or Normal skin, find tailor-made routines that suit your skin’s unique profile. ‣ Shop by Active Ingredients: Filter and explore products by proven actives like Salicylic Acid, Hyaluronic Acid, Vitamin C, Niacinamide, Rice Water, and Ceramides. ‣ Premium Brands: Access a range of 1500+ trusted brands, widely praised by dermatologists and known for…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Clinikally Skin & Haircare App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Clinikally Skin & Haircare App runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C44B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.