Sampled from 6 of Grow Therapy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4CCE4 bg
#9EB3C8
#9C7464 accent
#111111 text
Welcome to Grow Therapy – mental health care that’s easy to start, covered by insurance, and flexible enough to grow with your life. Whether you're working through anxiety, stress, burnout, relationships, or life’s ups and downs, Grow helps you find the right provider, book quickly, and stay supported before, during, and after your sessions. With over 1 million clients served and 10 million+ sessions delivered, Grow has built trust the old-fashioned way – one session at a time. Now with the Grow Therapy app, your care can move with you. Because life doesn’t pause between sessions, and now, neither does your care. The support you need. The way you need it. * Therapy that fits your schedule: Evenings, weekends, no waitlists * Thousands of therapists who get you: Search by identity, specialty, language, and more * Covered by insurance: 100+ plans accepted—some sessions cost as little as…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Grow Therapy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Grow Therapy runs a light set with one background colour (#B4CCE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C7464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.