Screenshot style breakdown
Sampled from 6 of BÉIS Canada's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C14 bg
#3B3B34
#744434 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Bags and accessories designed to get you where you're going with ease and style. From the gym to your weekend getaway, there's no need to be a light packer when you have BÉIS. Download the BÉIS app to access exclusive discounts and early access to fan-favorite collection launches. Everything you love, right at your fingertips. EASY BROWSING Shop the entire BÉIS catalog with ease. EXCLUSIVE ACCESS Be the first to know about new collection launches & restocks with app-only early access notifications. SECURE CHECKOUT Tap, swipe, shop and secure your new BÉIS in an instant with our super easy checkout.
App details
What you can learn from BÉIS Canada
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are BÉIS Canada's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BÉIS Canada runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C1C14) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #744434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.