Sampled from 6 of LoopedIn Councils's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BCD444 bg
#A5BA3B
#E494C4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Keep losing track of your bin collection days? Don’t know what goes in each bin? Unsure how to recycle tricky items? LoopedIn Councils will answer all of your questions about your Council waste and recycling service and show other opportunities for reducing waste in your local area. This free app will give you: - A personal bin collection calendar specific to your address - Remind you of bin night - Tell you what can and can not go into each bin - Answer your questions on what to do with unusual items like mattresses, chemicals, batteries etc - Give you driving instructions to, and information on Council’s services and waste facilities You can allow Council to send you notifications that will alert you to a collection delay, special events in your area and much more. This app is free to download.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are LoopedIn Councils's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: LoopedIn Councils runs a light set where the background shifts from screenshot to screenshot (first shot #BCD444) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E494C4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.