Screenshot style breakdown
Sampled from 4 of Ulta Beauty Middle East's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F46C24 bg
#F58042
#EC1C5C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Discover the ultimate beauty experience with the Ulta Beauty app. Your all-in-one destination for makeup, skincare, haircare, and fragrance. Book beauty services at your favourite store, try on products virtually, and shop your way with express delivery & in-store pickup.Explore thousands of products from top brands, and enjoy exclusive offers right at your fingertips.
App details
What you can learn from Ulta Beauty Middle East
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Ulta Beauty Middle East's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ulta Beauty Middle East runs a dark set with one background colour (#F46C24) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC1C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.