Sampled from 3 of SWAC TV's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C0C0C bg
#2E2E2E
#DC1C24 accent
#FFFFFF text
SWAC TV lets you experience the best in HBCU sports. Don’t miss a single rivalry game, thrilling victory, or championship moment – stream it all LIVE or watch full replays on-demand. The Southwestern Athletic Conference is considered one of the premier collegiate conferences in the United States. About SWAC In 1920, eight men representing six colleges from the state of Texas met to discuss collegiate athletics and the many challenges that faced their respective institutions. By the time the session in Houston had concluded, they had founded an athletic league that has slowly became one of the leading sports associations in the world of collegiate athletics, the Southwestern Athletic Conference. The SWAC is considered one of the premier HBCU conferences in the country and currently ranks among the elite in the nation in terms of HBCU alumni playing with professional sports teams. Curr…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are SWAC TV's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SWAC TV runs a dark set with one background colour (#0C0C0C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC1C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.