Sampled from 4 of Small Boat Watch's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C0C0C bg
#2E2E2E
#DC1424 accent
#FFFFFF text
SmallBoatWatch is an independent app published by Reform UK. It is not a government app. It does not represent, and is not affiliated with, endorsed by, or acting on behalf of the UK Government, the Home Office or any other government entity. SmallBoatWatch gives you the daily numbers on small boat crossings of the English Channel, in one place. ABOUT THE DATA Crossing figures are official Home Office statistics, taken from these GOV.UK publications: https://www.gov.uk/government/publications/migrants-detected-crossing-the-english-channel-in-small-boats https://www.gov.uk/government/statistical-data-sets/migrants-detected-crossing-the-english-channel-in-small-boats Cost figures are estimates calculated by Reform UK. They are not official statistics and are not endorsed by the Home Office. TODAY AT A GLANCE The running total of crossings recorded since 2018, the figure for the latest …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Small Boat Watch's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Small Boat Watch runs a dark set with one background colour (#0C0C0C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC1424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.