Screenshot style breakdown
Sampled from 3 of PrimeLoans's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#ECCC74 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
PrimeLoans Product Description: Loan amounts: ZAR 500 – ZAR 4,000 Loan terms: minimum 61 days, maximum 90 days (we offer loan terms ranging from 61 to 90 days. If the repayment date falls on a weekend or public holiday, the loan term will be automatically adjusted to the nearest business day — making repayments simple and convenient). Maximum APR: 29.2% Initiation fee and Service fee shown in the app include VAT (15%) Fees: Initiation fee — charged once, on activation. Fee depends on Loan amount: * For loans up to ZAR 1,300: 15% of the loan amount. * For loans from ZAR 1,300 up to ZAR 4,000. The fee is calculated as: ZAR 165 + 10% × (loan amount − ZAR 1,000). The initiation fee is shown VAT-inclusive, with VAT (15%) on the initiation fee amount charged at the same time. Service fee — depends on the number of calendar months covered by the loan. Charged on activation. Calcula…
App details
What you can learn from PrimeLoans
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are PrimeLoans's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PrimeLoans runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #ECCC74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.