Screenshot style breakdown
Sampled from 5 of BrandPay's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C2C4C accent
#111111 text
Screenshots
Icon palette
About this app
BrandPay – Your Lifestyle Upgrade Wallet Everyone dreams of a little more — the hobby upgrade, the new outfit, the weekend away with friends. With BrandPay, every post you share on social media earns you more to spend with your favorite brands — instantly turning everyday social moments into real currency, and greater moments in life. Welcome to your Lifestyle Wallet. Life’s better when you can say yes more often. How BrandPay Works • Post on Instagram → Share your authentic content. • Earn Instantly → Every post unlocks BrandPay currency in your wallet. • Spend Freely → Use your earnings online or offline across lifestyle categories you already love. Features You’ll Love • Instant Earnings — Every post gets you BrandPay currency with no waiting, no codes, no catch. • Real-Time Wallet — Track your balance, watch your earnings grow, and see your lifestyle upgrades build in real time. …
App details
What you can learn from BrandPay
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are BrandPay's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BrandPay runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C2C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.