Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Dunelm: The Home of Homes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#84543C bg
#956B57
#4C040C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Download the Dunelm app now for easier, smarter shopping, instant inspiration and updates – at home or on the go. All of this, just a tap away: - Our full range at your fingertips It’s now even easier to shop 1,000s of products, from furniture and bedding to curtains and more – whenever you want, wherever you are. - Never miss a thing Get alerts for our latest offers, new arrivals and seasonal launches so you’re always in the loop. - Try Ask Dunelm, our new AI shopping assistant Let us know what you’re looking for and we’ll help you find it. Compare products or find fresh home ideas to suit your style and space. - Access all info Shopping in-store? Pull up all the product information you need by scanning the barcode or the QR code on the shelf. - Find your favourites, faster Seen something you love? Save it straight to your wishlist so it’s ready when you are. Build your own coll…
App details
What you can learn from Dunelm: The Home of Homes
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Dunelm: The Home of Homes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dunelm: The Home of Homes runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #84543C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C040C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.