Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Birder - Bird Identifier Game's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCEC bg
#DDDDCF
#FC9C1C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Birder is a collecting game played in the real world. The birds are already out there, on your street, in the park, along the trail. Your goal is simple: find them all, hatch every egg in your region, and complete your deck! Every bird species starts as a locked card. To reveal and collect the card, you have to find the bird in the real world. Whether you are walking to work or exploring a new city, you are already playing the game! You have two ways to unlock a bird: • Snap a photo and Birder identifies it for you • Manually log species you recognize yourself The more you look, the more you see. A quick errand becomes a chance to find something new. Places you walked past a hundred times might have the treasure! Game Features: • Build Your Collection: Start with a clutch of eggs and hatch them open one by one. Watch your gallery fill up as you unlock birds, building a unique deck…
App details
What you can learn from Birder - Bird Identifier Game
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Birder - Bird Identifier Game's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Birder - Bird Identifier Game runs a light set with one background colour (#FCFCEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC9C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.