Sampled from 3 of PetClub at Jollyes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DC141C bg
#E0343B
#4C1C0C accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 12.3 words on average (longest 14), 67% speak to "you".
Get your paws on the best pet deals with the new PetClub app from Jollyes! Ready to treat your furry friend for less? The PetClub app makes it easier than ever to turn your regular pet food runs into rewards. No more fumbling for plastic cards at the till—just scan, save, and wag your tail all the way home. Why download? We’re giving you a special welcome voucher just for downloading the app. Consider it a little treat from us to you! Top Features: - Bone-us Rewards: Earn a £2 voucher for every 5th shop you make with us. It pays to pamper your pet! - Scan & Go: Your digital PetClub card is always in your pocket. Simply scan your phone at the till in any Jollyes store. - Track Your Stamps: Watch your stamps pile up in real-time. No more guessing how close you are to your next reward. - Voucher Power: Keep an eye on all your vouchers in one safe place. Activate them instantly when you…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are PetClub at Jollyes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PetClub at Jollyes runs a dark set with one background colour (#DC141C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C1C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.