Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Hello Paper Plane - Penpal's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#FCC404 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Send your words, drawings, and photos somewhere in the world on a paper plane. Your paper plane travels across a real map. When it reaches its destination, someone there can discover your message. A single paper plane can be the start of a new story. ◆ Make Your Message Your Own Express yourself with words and drawings, then add a photo to capture a moment from your day. Choose your plane’s color to add a personal touch. ◆ Send It Somewhere in the World Set your direction with the compass, then pull back on your plane to launch it. Send it in the direction you choose or toward a randomly selected world capital. ◆ Send Paper Planes to Friends Connect with friends through an invitation link and send them a paper plane. Say hello with words, drawings, and photos, then exchange replies to share moments from your day. ◆ Discover Paper Planes Nearby Pick up paper planes that have arrived…
App details
What you can learn from Hello Paper Plane - Penpal
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Hello Paper Plane - Penpal's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hello Paper Plane - Penpal runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCC404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.