Sampled from 6 of Store Card: Add Pass to Wallet's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E4F42C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Keep every loyalty card ready at checkout. StoreCard is a digital card holder for your daily rewards, discount, and membership cards. Scan a barcode or snap a photo. Open the right card in seconds. No ads. No forced sign-ups. EVERY CARD IN ONE PLACE Keep grocery rewards, pharmacy points, and gym IDs in one list. Pull up the barcode when you reach the register. SCAN OR IMPORT CARDS Point the card scanner at a barcode to add it. Moving from Stocard or other apps? Upload screenshots. Your cards appear neatly without re-adding them one by one. ADD CARDS TO APPLE WALLET Create a custom wallet pass for any loyalty or membership card. Edit the colors, then push it to Apple Wallet. AI-ASSISTED SETUP Snap a picture of the barcode. StoreCard reads the name, finds the logo, and finishes the setup. NEARBY SUGGESTIONS Walk into a store. StoreCard brings the right loyalty card to the top befor…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Store Card: Add Pass to Wallet's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Store Card: Add Pass to Wallet runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4F42C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.