Sampled from 5 of Pepco: deals and vouchers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0474DC bg
#2787E0
#E40464 accent
#FFFFFF text
Download the Pepco app and shop for less! Exclusive discount vouchers and other benefits await you. Sign up for Pepco Club, our loyalty programme, and discover a world of savings with the Pepco app. You'll find not only vouchers, but also fashion inspiration and the latest product collections. Loyalty card Scan the app when shopping at Pepco to use vouchers and buy more for less. Tap the Heart game Tap the heart in the app every week to get personalised vouchers and enjoy your coupons. Wishlists Create lists of products you would like to have in your collection. Pepconews Receive the latest information about product launches and special offers. Inspiration Browse regular outfit ideas and interior design tips. We look forward to seeing you on the Pepco app!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Pepco: deals and vouchers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pepco: deals and vouchers runs a dark set where the background shifts from screenshot to screenshot (first shot #0474DC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E40464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.