Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of ATS PICO's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECF4 bg
#DDCFD6
#E40464 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
ATS PICO is a provincial-level microfinance loan regulated by the Ministry of Finance (Pico Finance) Eligibility Criteria • Age: 20 – 65 years • Must have a household registration or reside or work in the same province as an ATS PICO office • Must have a regular income according to the company’s requirements Loan Amount • Maximum loan amount: 100,000 THB Interest Rate • Loan amount not exceeding 50,000 THB: Interest rate not more than 36% per year • Loan amount exceeding 50,000 THB: Interest rate not more than 28% per year Key Features • Easy and fast application process, ideal for those who need quick cash for personal expenses • Support customers with diverse income sources, such as salaried employees, self-employed individuals • Apply online or at ATS PICO branches • No transaction fees • No collateral or guarantor required for unsecured loans • Guaranteed legal com…
App details
What you can learn from ATS PICO
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are ATS PICO's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ATS PICO runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCECF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E40464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.