Sampled from 4 of DatingDogs's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4D4E4 bg
#BABAC8
#543424 accent
#111111 text
DatingDogs är en dating app – fast för hundar. Här kan din hund hitta nya kontakter, oavsett om det handlar om lek, sällskap eller kärlek. Så fungerar det: Skapa en profil för din hund och swipea bland andra hundar i hela Sverige/närheten. När ni har matchat kan ni börja chatta direkt. Användarvillkor (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ I appen kan du: • Hitta hundar nära dig – eller i hela Sverige • Chatta och planera träffar • Träffa andra hundar på ett enkelt sätt Dog Map: Se var det finns hundar runt om i Sverige på en karta. Du kan zooma in och ut för att få en överblick. Icebreaker-kort: Få hjälp att starta samtal med färdiga frågor. Extra funktioner: • Superbark – visa extra intresse • Ångra – om du råkar swipea fel DatingDogs gör det enkelt för hundar att hitta nya kontakter. DatingDogs är skapad av hundälskare - för hundälskare.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are DatingDogs's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: DatingDogs runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #D4D4E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #543424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.