Sampled from 6 of nappi: Diário do Bebê's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3CACB4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
nappi é um registro de bebê rápido para os momentos caóticos e com uma mão só da maternidade e paternidade, agora com visual totalmente renovado. Registre sono, mamadas, fraldas, extração, crescimento, sólidos, atividades e marcos em poucos toques. PREVISÕES DE SONECA COM SLEEPSENSE Veja o dia do seu bebê antes de ele acontecer. O SleepSense aprende os padrões dele e prevê cada soneca e o horário de dormir, com janelas de sono e uma agenda diária completa. Os lembretes de soneca ajudam a família toda a ficar em sincronia sem procurar anotações. SONO, ALIMENTAÇÃO E FRALDAS Acompanhe sonecas e o sono da noite com um cronômetro ou manualmente. Use o cronômetro de amamentação para as mamadas de cada lado, registre mamadeiras com leite materno ou fórmula, anote a extração e marque fraldas de xixi, cocô e mistas em uma linha do tempo simples. As prévias de sons para dormir são grátis. PRIM…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are nappi: Diário do Bebê's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: nappi: Diário do Bebê runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3CACB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.