Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Family Tree Maker & Ancestry's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#CC8C54 accent
#111111 text
Screenshots
Icon palette
About this app
Family Tree Maker & Ancestry Family Tree helps you explore your ancestry, preserve memories, and build your personal family history in one intuitive app. Discover your family roots, restore old photos with AI, search historical archives, and create your own interactive family tree — all in a simple and elegant interface. Key Features: - Build Your Family Tree Create and manage your family tree with ease. Add relatives, organize generations, and visualize connections in a clear and structured format. - Explore Your Ethnicity Upload a photo and discover the origins that make you unique. Get a detailed ethnicity breakdown and trace your roots across regions and cultures around the world. - Search Historical Archives Explore historical records, documents, and newspaper archives to uncover valuable insights about your ancestors. - Restore Photos with AI Bring old memories back to life. …
App details
What you can learn from Family Tree Maker & Ancestry
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Family Tree Maker & Ancestry's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Family Tree Maker & Ancestry runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC8C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.