Sampled from 6 of Medicuro Virtual Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#44BCB4 bg
#3BA59E
#245454 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Why wait in the ER or walk-in clinic waiting room, when you can see a doctor from your office, home or cabin? HOW IT WORKS: Download the Medicuro app, simply fill out the short appointment request form and we will email you with an appointment time. WHAT CAN BE TREATED? We can safely and accurately diagnose most of the common issues through your virtual visit, and provide timely prescriptions. SPECIAL CONSULTATIONS/SERVICES Addictions, including Opioids Chronic Pain Counseling *Disclaimer: Not all conditions can be corrected using an online virtual visit. In emergency situations, please proceed to your nearest emergency room, or call 911. We can provide some initial advice and triage information that may assist you in deciding if you need to proceed to the ER or not.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Medicuro Virtual Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Medicuro Virtual Health runs a light set with one background colour (#44BCB4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #245454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.