Sampled from 6 of ITV OddsFinder: Compare Odds's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#146C4C bg
#348065
#2404F4 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
ITV OddsFinder helps you find the best odds on every bet, comparing prices across a growing number of leading UK-licensed bookmakers, completely free to use, with no commissions or fees. No more jumping between apps: just simple, side-by-side comparison, then bet with your chosen bookmaker in just a few taps. Features ● Compare odds across supported bookmakers in real time ● Select the best price or free bet offer for you ● Head to your chosen bookmaker to place a bet in just a few taps ● Track your bets automatically in your My Bets dashboard, with balance, history, and analytics ● Explore pre-match markets in a clear, easy-to-use format ● Get notified of price changes and special offers ● Save your favourite events and markets for quick access ● Look forward to more sports being added soon Horse Racing Follow horse racing across major meetings and everyday fixtures, including the…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are ITV OddsFinder: Compare Odds's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ITV OddsFinder: Compare Odds runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #146C4C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2404F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.