Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of WIRED's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#6C3CAC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Download the WIRED app for breaking tech news, expert analysis, and the stories shaping tomorrow. WIRED is obsessed with what comes next. Through rigorous investigations and game-changing reporting, WIRED tells the stories of the people, technologies, and forces transforming our world. A WIRED EXPERIENCE BUILT FOR YOU * Start your day with a personalized Daily Digest, curated around the topics and journalists that matter most to you. * Get notified the moment new stories go live that will be of greatest interest to you. * Explore dedicated channels for AI, security, science, culture, business, and more. LISTEN TO WIRED * Listen to narrated versions of WIRED articles, hands-free, on any commute. * Explore the Audio tab for curated playlists and suggestions for what to listen to next. * Listen for as long as you’d like and pick up right where you left off. WATCH AND GO DEEPER * Tune i…
App details
What you can learn from WIRED
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are WIRED's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WIRED runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C3CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.