Screenshot style breakdown
Sampled from 4 of The Spectator Australia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C7484 bg
#658795
#9C5444 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The Spectator Australia on iPad is a simple and elegant way to enjoy the oldest and best-written magazine in the English language. The Australian edition includes twelve pages of exclusive Aus content, as well as the whole of The Spectator magazine. The Spectator's mission is to entertain, inform, delight and infuriate our readers. We have the nation's best columnists, as varied as Charles Moore, Matthew Parris, Rod Liddle, Toby Young, Taki and James Delingpole. All spiced with the nation's funniest cartoons. Issues of The Spectator Australia can be purchased for just $10.99. Alternatively, never miss an issue by choosing one of our auto-renew subscriptions: -$27.99 for a month's subscription -$249.99 for an annual subscription Auto-renew subscription notes: Payment will be charged to your iTunes account at confirmation of purchase. Your subscription will automatically renew unle…
App details
What you can learn from The Spectator Australia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are The Spectator Australia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Spectator Australia runs a dark set with one background colour (#4C7484) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C5444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.