Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Chipotle 한국's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#A46424 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
신선한 재료로 그날그날 만드는 멕시칸 그릴, 치폴레를 앱으로 더 빠르고 편리하게 만나보세요. ■ 주요 기능 - 매장 픽업 주문: 앱에서 미리 주문하고 결제한 뒤, 줄 서지 않고 매장에서 바로 픽업하세요. - 나만의 메뉴 커스터마이징: 부리또, 볼, 타코 등 원하는 재료를 자유롭게 골라 나만의 조합을 완성하세요. - 해피포인트 적립·사용: 주문할 때마다 해피포인트를 적립하고 사용할 수 있습니다. - 쿠폰 및 이벤트: 다양한 할인 쿠폰과 이벤트 소식을 앱에서 바로 확인하세요. - 주문 내역 확인: 과거 주문 내역을 한눈에 확인하고 재주문할 수 있습니다. - 실시간 알림: 주문 상태와 픽업 준비 완료 알림을 푸시로 받아보세요. 지금 바로 치폴레 앱을 다운로드하고, 나만의 방식으로 만드는 신선한 한 끼를 경험해보세요.
App details
What you can learn from Chipotle 한국
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Chipotle 한국's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Chipotle 한국 runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A46424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.