Sampled from 6 of My Cards - Loyalty Card Wallet's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECE4EC bg
#CFC8CF
#0CC494 accent
#111111 text
My Cards is a fast, simple loyalty card wallet for iPhone. No ads. No clutter. Just your cards. Keep all your loyalty cards in one place, add new cards in seconds, and scan them instantly at checkout. Your cards stay securely synced through your personal iCloud account and ready whenever you need them. Popular brands are ready: Shoprite, Checkers, Pick n Pay, SPAR, Woolworths, Clicks, Dis-Chem, Makro, TFG, Shell, and hundreds more. Already have cards in another app? Import cards from apps like Klarna and Stocard simply by taking a screenshot. ALL YOUR LOYALTY CARDS, ONE WALLET - Keep all your loyalty cards in one place - Scan barcodes and QR codes at checkout - Add cards in seconds - Import cards from Klarna and Stocard using screenshots - Browse 200+ supported brands - Create a card manually for any store - Search and find your cards quickly SYNCED WITH ICLOUD Your cards sync s…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are My Cards - Loyalty Card Wallet's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Cards - Loyalty Card Wallet runs a light set where the background shifts from screenshot to screenshot (first shot #ECE4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0CC494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.