Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 3 of Right Medicine Pharmacy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCA464 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Right Medicine Pharmacy enables you to easily manage your NHS repeat prescription ordering. With this App you can safely and securely - Keep your medicine list up to date; add, delete or edit medicines. - Set reminders to re-order so you order prescriptions in good time and are not late getting your medicines. You will receive these via email and push notifications. - Order your prescriptions or let your pharmacy know you have ordered from your GP already. - Send a note to your Pharmacy along with your prescription order. - Receive status updates on your prescription order from your Pharmacy such as, when it is ready for delivery to your door, collection from your Pharmacy or whether you need to contact your GP. -Check your pharmacy's opening hours and services.
App details
What you can learn from Right Medicine Pharmacy
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Right Medicine Pharmacy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Right Medicine Pharmacy runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCA464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.