Sampled from 5 of ORBIT by Beauty Independent's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECE4DC bg
#CFC8C1
#4C1C34 accent
#111111 text
Reading the caption text from the screenshots in your browser…
The beauty industry, in one place — and your business inside it. ORBIT is the industry intelligence platform from Beauty Independent, built for the people who run beauty: founders, investors, retailers, and operators. - NEWS — every Beauty Independent story, with Snapshot summaries and audio narration. - BITs — Beauty Independent Templates on thousands of brands, retailers, and investors: who founded it, who owns it, where it's sold, and every story that mentions it. - YOUR BIT — your company is likely already here. Claim your profile and keep it accurate. - ASK ORBIT — cited answers from 5,000+ articles of original reporting. - EVENTS — schedules, speakers, and attendees for every Beauty Independent event, with a full companion during shows: floor plan, agenda, meetings, and your badge. Join now to get started.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ORBIT by Beauty Independent's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ORBIT by Beauty Independent runs a light set with one background colour (#ECE4DC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C1C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.