Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Family Tree: Our Heritage's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECFC bg
#CFCFDD
#BC8C74 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Family Tree: Our Heritage - Preserve Your Family History Forever Every family holds unique memories: old photographs, stories from grandparents, family traditions, and important dates. But how do you pass this heritage on to future generations without losing a single detail? The Family Tree: Our Heritage app turns scattered facts into a beautiful, interactive family tree that’s always at your fingertips. Create a complete picture of your ancestry Start with yourself and add parents, siblings, grandparents, and great-grandparents. Our smart system suggests possible connections and helps avoid duplicates. Build your tree deep - for dozens of generations - or wide, including second cousins, step-siblings, and in-laws. Explore and share your legacy Discover unknown surname intersections, trace your ancestors’ migration on an interactive map, or print a high-resolution finished tree as a …
App details
What you can learn from Family Tree: Our Heritage
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Family Tree: Our Heritage's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Family Tree: Our Heritage runs a light set with one background colour (#ECECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC8C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.