Sampled from 6 of ItalSalute's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#0C3C5C accent
#111111 text
Con ItalSalute gestisci la tua salute e quella dei tuoi cari in modo semplice, veloce e sicuro, direttamente dal tuo smartphone. Prenota visite mediche Trova il medico giusto tra specialisti e medici di base e prenota una visita in studio, a domicilio o in videochiamata. Scegli l'orario che preferisci, allega i tuoi documenti e aggiungi note per il medico prima dell'appuntamento. Chatta con il tuo medico Comunica in tempo reale con il tuo medico o con il suo staff. Ricevi risposte, chiarimenti e aggiornamenti senza aspettare in sala d'attesa. Gestisci farmaci e ricette Richiedi ricette ripetitive e il rinnovo dei tuoi farmaci direttamente dall'app. Ricevi la risposta del medico e tieni traccia di tutte le tue richieste. Tutta la famiglia in un unico posto Aggiungi i profili dei tuoi familiari e gestisci prenotazioni, richieste e cartelle sanitarie per ognuno di loro, tutto da un uni…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are ItalSalute's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ItalSalute runs a light set with one background colour (#F4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C3C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.