Screenshot style breakdown
Sampled from 6 of Tour São Carlos's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043C7C bg
#27578E
#4C84AC accent
#FFFFFF text
Screenshots
Icon palette
About this app
O MELHOR DE SÃO CARLOS, na palma da sua mão! Com o Tour, você tem acesso a vouchers e lugares incríveis em São Carlos para curtir do café da manhã ao jantar! É a oportunidade perfeita para descobrir novos sabores, conhecer lugares diferentes e viver momentos gostosos com quem você ama. Aqui é simples: você compra um prato participante e ganha outro igual ou de menor valor. Sim, é isso mesmo. Tem café charmoso, almoço caprichado, burger pra matar a vontade, pizza no meio da semana, sobremesa daquelas… opção para várias ocasiões. É o jeito mais inteligente, prático e delicioso de curtir São Carlos, conhecer novos lugares e aproveitar experiências incríveis gastando menos. Baixe agora o app do Tour São Carlos e comece a usar hoje mesmo. Depois não diz que a gente não avisou… www.toursaocarlos.com.br
App details
What you can learn from Tour São Carlos
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Tour São Carlos's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Tour São Carlos runs a dark set with one background colour (#043C7C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C84AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.