Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of SimplyFit: AI Calorie Counter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8C5C1C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Everything you need to eat and train, in one free app. No ads, no sign-up wall. SimplyFit is a calorie counter, a macro tracker and a workout planner that actually know about each other. Set your target, log what you eat, train a real program, and watch the weight move — whether you are losing fat or building muscle. COUNT CALORIES WITHOUT THE CHORE • AI food scanner — photograph the plate and get the calories and macros back • Barcode scanner for anything packaged • Type "180g chicken thigh and a cup of rice" and it is counted ingredient by ingredient • A menu of 1,969 foods built in, including 1,076 Filipino ones — adobo, sinigang, tapsilog — plus US, UK, Canadian and Australian sets • Every meal you photograph keeps its picture, on your phone A CALORIE TARGET THAT FITS YOU Six questions and you have your number. SimplyFit works out your calories from your age, height, weight, sex …
App details
What you can learn from SimplyFit: AI Calorie Counter
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are SimplyFit: AI Calorie Counter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SimplyFit: AI Calorie Counter runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C5C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.