Screenshot style breakdown
Sampled from 6 of Wag! - Dog Walkers & Sitters's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#04BC84 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Wag! is the #1 On-Demand Dog Walking, Dog Sitting, and Dog Boarding app for Pet Parents. Book pet care with local, trusted caregivers through the Wag! app. Whether your dog needs daily walks, overnight care, or just some fresh air, Wag! has you covered. Review Caregiver profiles and reviews, chat, and select the perfect Caregiver before your service. TRUSTED LOCAL CAREGIVERS 99% of Wag! services receive a perfect 5-star review. Our community of 250,000+ Pet Caregivers nationwide are dog people, and it shows. Pet Caregivers with Wag! have earned the community’s trust with over 10 million pet care services completed across 4,600+ cities. ON-DEMAND OR SCHEDULED SERVICES Book on-demand or scheduled dog walks, sittings, boardings, or drop-ins based on you and your dog’s needs. Book overnight care in the sitter’s home, or your own home. Book drop-in visits for dogs who just need a potty…
App details
What you can learn from Wag! - Dog Walkers & Sitters
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Wag! - Dog Walkers & Sitters's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Wag! - Dog Walkers & Sitters runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04BC84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.