Sampled from 6 of Word Editor: DOCX, Office, PDF's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECFC bg
#CFCFDD
#649CFC accent
#111111 text
Create, edit, read, sign, scan, convert, and organize DOCX and PDF files—all in one focused document workspace. Whether you’re polishing a document, signing a PDF, scanning paperwork, or managing files on the go, Word Editor gives you practical tools in a clean, mobile-friendly experience. EDIT DOCX DOCUMENTS • Create and edit DOCX files • Format fonts, sizes, colors, alignment, and spacing • Add bullets, numbered lists, checklists, links, and images • Cut, copy, paste, undo, and redo with ease • Find and replace text in seconds • Export your finished document as DOCX or PDF SIGN AND MARK UP PDFS • Read PDFs with smooth zoom and full-screen viewing • Create, save, place, move, and resize signatures • Highlight, underline, strike through, and draw freely • Add shapes and redaction marks • Undo edits and export PDFs with visible annotations CONVERT AND SCAN • Conv…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Word Editor: DOCX, Office, PDF's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Word Editor: DOCX, Office, PDF runs a light set with one background colour (#ECECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #649CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.