Sampled from 3 of PJM Online's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#A4B4FC bg
#909EDD
#3C4CB4 accent
#111111 text
Professional Interest Rate Calculator: Supports custom input of loan amount, annual interest rate, and loan term. Calculates daily interest, monthly interest, total interest, monthly repayment amount, and total repayment amount with one click. Early repayment calculations are also quick and easy; no need for manual calculations with complex formulas, get accurate results in seconds, helping you understand every expense clearly. Practical Tools Collection: QR Code Generator: Supports custom generation of QR codes containing text, URLs, numbers, etc., making daily sharing and verification convenient with one click. Random Password Generator: Customizes password length and character type (numbers/letters/special symbols), quickly generating highly complex and secure passwords to help you avoid account security risks caused by weak passwords. Random Number Generator: Supports custom valu…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are PJM Online's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PJM Online runs a light set with one background colour (#A4B4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C4CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.