Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of H&M Thailand's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#E4040C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
H&M Fashion and quality at the best price. Download the app today and get 20% off your first order. Use code HMAPPTH at checkout. A shopping experience designed around you — womenswear, menswear, and kidswear collections, updated daily. In the app Shop with style. Clear categories make it easy to shop by product type, with early access to special collections. Shop The Look — Tap to explore the details behind every look you admire Join for free. Earn points on every purchase and unlock discounts and benefits. Core members get 20% off instantly, free delivery on orders over ฿599, and a 15% birthday discount. Spend ฿15,000 to unlock Plus membership: free delivery with no minimum, a 25% birthday discount, and early access to special collections and offers. Download the H&M app to start a fashion experience that's made for you.
App details
What you can learn from H&M Thailand
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are H&M Thailand's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: H&M Thailand runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4040C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.