Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Pumply: Pumping Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4E4E4 bg
#D6C8C8
#B46C74 accent
#111111 text
Screenshots
Icon palette
About this app
Built by a former exclusively pumping mum, Pumply is a simple, focused breast pumping tracker designed to take some of the mental load out of pumping. Quickly log your pumping sessions and milk output, keep an eye on your supply, manage your freezer stash, and see the information that matters without digging through cluttered screens. Whether you exclusively pump or simply want an easier way to keep track of pumping alongside feeding your baby, Pumply keeps everything in one place. **WHY PUMPLY?** • Quickly log pumping sessions and milk output • Keep track of daily totals and your pumping history • See useful stats and trends over time • Manage your stored milk and freezer stash • Simple, calm interface without unnecessary clutter • Built with privacy in mind, with no account required **NEW TO IPHONE, BUT NOT NEW TO PUMPING PARENTS** Pumply has been around for several years and ha…
App details
What you can learn from Pumply: Pumping Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Pumply: Pumping Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pumply: Pumping Tracker runs a light set with one background colour (#F4E4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B46C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.