Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of 购趣优选's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7C74F4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
购趣优选是一站式趣味电商购物 APP。平台严选海量优质商品，覆盖日用家居、美妆护肤、服饰鞋包、美食零食等多个品类。我们聚焦高性价比，层层把控商品品质，为用户筛选靠谱好物。 在这里，不止是简单购物，更有丰富的活动玩法、实惠优惠，带给你轻松有趣的选购体验。挑好物更省心，让每一次下单都充满乐趣，满足日常消费多样需求。
App details
What you can learn from 购趣优选
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are 购趣优选's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 购趣优选 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C74F4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.