Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Ethos Cash's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECFCFC bg
#CFDDDD
#3C74EC accent
#111111 text
Screenshots
Icon palette
About this app
"Ethos Cash is designed to help eligible borrowers in the Philippines handle personal loan applications and related information from their mobile devices. The app provides a single place to submit requested details, examine loan offers, follow application progress, review payment obligations, and maintain loan records. The process begins when an applicant completes the information requested by Ethos Cash. Applications are reviewed using the information provided, verification results, eligibility requirements, and other applicable assessment criteria. Where an applicant qualifies for an offer, the corresponding loan amount and repayment conditions will be shown in the app for review before acceptance. Available Account Functions *Application Submission Enter the requested personal and supporting information and send the application for review. *Offer Review Examine the approved princ…
App details
What you can learn from Ethos Cash
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Ethos Cash's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ethos Cash runs a light set with one background colour (#ECFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C74EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.