Sampled from 6 of Rotaㅤ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C345C bg
#495072
#646C9C accent
#FFFFFF text
Rota keeps your department's call roster on your phone. Someone in the department uploads the roster once: a photo of the notice board, the PDF from the secretary, or the Word or Excel file itself. Everyone else at the hospital opens it in Rota. No more scrolling back through a WhatsApp group for a photo somebody took three weeks ago. HOW IT WORKS • Choose your hospital from more than 80 South African hospitals, or add yours. • Find your department. Each one shows its newest three months. • Open the roster. Photos and PDFs open inside Rota; Word and Excel files open in the app you already have. • When the roster changes, upload the new one. Uploading the same month again replaces the old file. • Does your hospital put out a daily call sheet? File it under Daily Roster, by day. ROSTERS BY EMAIL • Email a roster to rota.roster@gmail.com with the hospital, department and month in the su…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Rotaㅤ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Rotaㅤ runs a dark set with one background colour (#2C345C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #646C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.