Sampled from 6 of Auntie Anne’s Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040CA4 bg
#272EB0
#FCA40C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Get insider access to exclusive offers, rewards and stay in the know with all things Auntie Anne's! Plus, easily place mobile orders for pickup or delivery. The Auntie Anne’s Rewards app lets you earn points towards a pretzel reward with every purchase – oh how sweet (or salty) it is! REWARDS: --------- Enjoy a Pretzel On Us with any purchase when you sign up! Get a Pretzel On Us for your birthday.* Earn 10 points for every dollar spent. Pretel On Us every 250 points earned. Exclusive offers and fun surprises. FEATURES: --------- Contactless Mobile Ordering Rewards & Exclusive Offers Store Locator Points Tracker Full Menu Listing CA Privacy Notice: https://www.auntieannes.com/caprivacy Do Not Sell My Info: https://www.auntieannes.com/donotsell *Terms and conditions may apply
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Auntie Anne’s Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Auntie Anne’s Rewards runs a dark set with one background colour (#040CA4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCA40C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.