Sampled from 4 of Google TV: Watch Movies & TV's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#6C341C accent
#FFFFFF text
The Google TV app, previously Play Movies & TV, makes it easy to find and enjoy the entertainment you love from across your apps, all in one place. With Google TV, you'll be able to: Find what to watch next Browse movies and TV episodes from across your streaming apps, all in one place and organized into topics and genres. Discover new things with recommendations based on what you love and what’s trending across the services you already have access to. Search for titles to see which apps are streaming them. Create a list for all your discoveries Add interesting shows and movies to your Watchlist to keep track of your new discoveries and view them later. The Watchlist is shared across your devices, so you can even add to your Watchlist from your TV or phone and laptop through Search on any browser. Take your favorites on-the-go Your recommendations, Library and Watchlist go with you w…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Google TV: Watch Movies & TV's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Google TV: Watch Movies & TV runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C341C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.