Sampled from 6 of enjoei: compre e venda de tudo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4B4FC bg
#AC9EDD
#FC4C04 accent
#111111 text
o app mais movimentado da internet: muita moda e produtos com preços ótimos e uma turma boa de jogo na arte de comprar e vender. chegou agora? 30% off na primeira compra de roupa usando o código: tonoenjoei. tudo de bom pra quem vai comprar: são mais de 5 milhões de roupas, sapatos, bolsas, acessórios, livros e marcas como farm, zara, adidas, arezzo, apple e samsung; compra segura: receba o produto como esperado ou seu dinheiro de volta; faça ofertas e negocie os preços; pergunte e tire suas dúvidas antes de comprar; parceladinho no cartão ou à vista no pix; frete dos bons; promoção todo dia, toda hora, em todo lugar; faça sua lista de favoritos, ou melhor, de yeyezados; notificações sempre que seu yeyezado baixar de preço. tudo de lindo pra quem vai vender: venda novos ou usados; plataforma fácil e intuitiva pra criar seus anúncios; capturou, vendeu: vendas seus livros tirando foto …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are enjoei: compre e venda de tudo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: enjoei: compre e venda de tudo runs a light set with one background colour (#C4B4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC4C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.