Sampled from 3 of AFL Fantasy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1CB4FC accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 12.7 words on average (longest 15).
The Official AFL Fantasy App is back for 2026! FREE for all users, the app allows you to play AFL Fantasy when you’re on the go. Within the app you can do all the following and more: - Register to play both Classic and Draft via AFL iD - Setup and manage your team - Create and join leagues and invite your mates to play - Follow your team on the go with live up-to-date scores for every game - Participate in live drafts when you can’t get to your computer with our state of the art draft screens Download the app now for your chance to WIN great prizes and take on your mates!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are AFL Fantasy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AFL Fantasy runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1CB4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.