Sampled from 5 of Capital One Canada's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04C4EC accent
#111111 text
Manage your Capital One credit card anywhere. Simply use your existing Capital One online banking username and password to get started. Enable Face ID or Touch ID to access your account seamlessly. With the Capital One Canada app for iOS, you can view: • Current credit card balance, available credit, payment amount and due date • Recent purchase and payment activity • Transaction details • Current rewards balance (if applicable) • Statements Plus, turn on notifications to stay on top of your account activity, like when payments are due, posted and past due. Our strong encryption technology protects the privacy and security of your information, both for online banking and within our app.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Capital One Canada's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Capital One Canada runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04C4EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.